Giuseppe Rosso Conserve di Sicilia has been producing sauces and condiments since 1997 by combining experience, innovation & Sicilian gastronomic traditions. As a matter of fact, the company is located on the southeastern coast of Sicily, where the weather is extraordinary and the uncontaminated land serves as a backdrop for one of the most important gastronomic scenario in Europe, deeply rooted in the Val di Noto and notably in the County of Modica during the Kingdom of the Two Sicilies.

Today, these culinary traditions stay alive and give life to extraordinary products, which have the merit of being good and different among similar products in the grocery market. Our main strength lies indeed in purchasing and partly growing raw materials right here in the province of Ragusa. This enables us to benefit from zero-food-miles vegetables and high-quality produce, processed according to ancient recipes and brought to the tables of the most important culinary districts in the world: Italy & Europe.

The outstanding quality of our products allowed us to be immediately appreciated by the brand Fior Fiore Coop, for which we still produce excellences. Later, we developed another branded product: our Cherry tomato sauce for Sapori & Dintorni Conad. Today, our private label assortment also includes I Tesori Pam&Panorama, Prodotti D’Italia Coop Italian Food and other important Italian and international brands.

Our experience, however, has led us to combine our ability to produce delights with the desire to embody the “Sicilianity” of our products. This is how our new brand Rosso di Sicilia - as presented in the following pages - has taken shape. Several pictures, portrayed for us by two Sicilian carters from Ragusa, act as frame to this brand, the same images which recently inspired one of the major Italian fashion house to create a worldwide famous collection.

We have thus easily merged taste, quality & traditions through the images and the colours of an ancient Sicily, which, despite not existing anymore, is still vivid as a cultural model all over the world.